The viability of using natural gas as fuel is undeniable.
Even CanElson Drilling Inc., a Canada-based oilfield service provider, uses
it as a replacement for diesel in their trucks. They even developed a
revolutionary technology to harvest natural gas from wells. And recently,
telecom giant AT&T announced that they have launched their 5,000th
alternative fuel vehicle that runs on compressed natural gas (CNG). Both
companies view natural gas as a cheaper and cleaner alternative to fossil
fuels.
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| Source: Jeanette ONeil / www.publicdomainpictures.net |
If companies view natural gas as a feasible alternative to
fossil fuel, why aren’t ordinary consumers making the switch yet?
Even though the technology is already available and major
car manufacturers such as General Motors, Toyota, Honda, Fiat and Volkswagen have
models plying the streets of Brazil, Argentina, Pakistan, Iran and India, consumers
in general are still unaware of their presence. The current marketing
strategies for natural gas vehicles are inadequate for ordinary consumers to
trust them as a replacement for conventional vehicles.
