Google Adds New Feature: Celebrity Endorsements

Image Courtesy of Google Inc. (wikipedia.org)

Google will add a new feature in the search results: celebrity endorsements.

In an effort to make it easier for users to search for a certain product, the search results will combine products recommended (via the '+1' button) by their friends in Google+ as well as the endorsements. This new feature will be at the top of the search results in the sponsored ads section.

In effect, this gives users a lot more freedom in expressing their opinion about a certain product because if the product is good, more will recommend it. Another good thing about this is that, bogus products will be easier to spot and will not easily proliferate. Manufacturers, too, will strive to make their products better for the consumers to recommend them, thereby benefiting the end users, which is good.