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| Image Courtesy of CHG (wikipedia.org) |
Recently, according to a company spokesperson, because Smart TV failed to meet satisfactory consumer recognition forecasted two years ago, Viewsonic disregarded plans to market Boxee-powered connected TVs. Despite the technology, consumers are just not buying them yet.
Here are reasons why, maybe, the Smart TV is still not generally accepted.
1. Ease of Use.
Today's remote control for the TVs are mainly composed of numbers, an on/off switch, a menu button and an up and down key. Conventional TVs are simple to use, browsing the channels would only mean punching a couple of numbers, or pressing the up and down arrow, while Smart TVs will mean programming and keying internet addresses, an action that will entail many buttons pressed.
2. People are accustomed to using the computer alone.
Whether researching or just watching videos, computers, tablets or smart phones are normally devices that are used by one person, not as a group or a family. The introduction of a Smart TV along with its internet capabilities creates the perception that it is like one of these devices that are used to watch videos while alone, and, is not meant for watching videos as a group or as a family.
3. Most videos, if not prerecorded, are on-demand.
The shows that the viewers want to watch on the internet are videos-on-demand, which is basically the same as what the conventional TV channels are offering. Most often, the shows or movies available online are prerecorded and has already been viewed, and consumers do not want to pay a price for things that they have already seen. The internet, when it comes to shows, still does not have much to offer.
4. The videos that can be seen online is in disarray.
Watching and searching for a video online would mean searching almost the whole web, which will turn out to be tiring. Conventional TVs, on the other hand, only have a certain number of channels to choose from, that, in turn, narrow down the search for viewers. Watching streams online will open up a lot of options to choose from, which might be confusing.
5. There is still a narrow gap between the introduction of the flat screen TVs.
Those who have just recently bought LCDs or LEDs without the smart technology will not immediately buy another TV set. Either they will wait for it to break down or they will wait for the time that they will consider buying another one, which maybe in about 3 - 5 years.
6. And lastly, the consumers are simply not ready to jump on the bandwagon yet.
However, it does not mean that consumers will not switch to Smart TV. With the massive efforts by the big companies toward introducing Smart TV, it will only be a matter of time before the people will think of buying one. And, because by 2015, there is a big possibility that the only TVs that can be bought in the world are the smart ones, there will be no other choice but to buy it.
sources: http://www.21tradenet.com/
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